Glam Up in the Ultimate Two-Day Korean Beauty and Culture Fest at ‘K-Beauty Glow-Up!’
The Korean Cultural Center of the Philippines (KCC), in collaboration with the Korea Tourism Organization (KTO), is bringing the glow back with K-Beauty Glow-Up! This two-day FREE event invites K-Beauty and Korea travel fans to indulge in all things glam and cultural, happening on April 25-26, 2025.
Discover K-Beauty Glow-Up! at the Korea Beauty Festival 2025
K-Beauty Glow-Up! is an event part of the ‘Korea Beauty Festival 2025’ in Seoul, happening from June 19 to July 18, 2025. This festival is hosted by the Ministry of Culture, Sports, and Tourism (MCST), Korea Tourism Organization (KTO), and Visit Korea Committee.
The festival will feature K-Beauty, K-Fashion, and K-Medical through interactive booths, product sales, and K-Culture events at Dongdaemun Design Plaza (DDP) and popular districts like Myeongdong, Seongsu, and Gangnam. Exciting side events, such as stamp tours and cultural programs, will make the festival more exciting for foreign tourists.
What surprises does K-Beauty Glow-Up! have in store?
Get ready for an exciting experience featuring the latest K-Beauty trends — from personal color analysis to must-visit beauty spots in Korea!
And that’s not all! Actress and singer Kyline Alcantara will be joining for a special sit-down session to share her personal journey with K-Beauty and wellness in Korea.
Guests can also look forward to a lineup of exciting stage programs featuring fan-favorite Korean beauty products, interactive demos, and insider tips from K-Beauty experts that’ll help you level up your skincare and makeup game.
Get Your Glow On with Interactive K-Beauty Booths!
Want to get K-Beauty tips from experts? Step into immersive Glow-Up booths for an up-close and personalized beauty experience from the experts themselves!
Discover your perfect scent at the traditional fragrance booth, where guests can explore Korea’s centuries-old perfumery. Plus, visitors can create their own unique fragrance using provided materials and tools.
Learn about K-Beauty from renowned powerhouses: The Bom and Jenny House for an exclusive beauty showcase in the Philippines!
BOM (Beauty of Majesty), a Korean cosmetics and skincare brand known for its premium, long-lasting products and high-quality ingredients, has expanded into international markets such as Taiwan, Laos, Singapore, China, and the Middle East. Also making its debut is The Bom will be offering personalized services from personal color analysis to K-beauty makeovers, with multilingual interpreters fluent in Chinese, English, and Japanese to ensure a seamless and enjoyable experience for every guest.
Fans of Jenny House, the celebrated Gangnam beauty salon favored by K-stars, can celebrate its return with premium hair styling and makeup sessions from Korea’s top stylists. Visitors will leave feeling radiant and confident, just like their favorite Korean celebrities, including Son Ye Jin and Park Shin Hye, who trust the salon’s services. Jenny House has provided expert hair, makeup, and cosmetic services to over half a million customers and more than 1,000 celebrities, making it a go-to for those seeking a K-Celebrity-inspired glow.
This year’s event will also welcome the Korea Trade-Investment Promotion Agency (KOTRA), which will showcase an exciting selection of K-Beauty products from small and medium enterprises (SMEs), giving attendees a glimpse into Korea’s thriving beauty industry.
Amorepacific Philippines Inc., the brand behind Laneige, Innisfree, and Mise en scène, will also provide exclusive product samples and live demonstrations, giving guests a chance to explore the newest trends in Korean skincare and cosmetics firsthand.
Glow Up Your K-Beauty Experience with Exclusive Travel Deals!
Thinking of visiting Korea for the ultimate K-beauty experience? Expect exciting promotions and exclusive offers for a memorable trip to Korea!
Korean Air is presenting its ‘Fly & Glow’ promo that offers a 10% discount on selected airfares to Incheon, Korea (including transits from April 25-27, 2025), the US, and Canada!
Those who purchased Korean Air tickets during K-Beauty Glow-Up! can redeem complimentary Innisfree items. Visit koreanair.com for more details.
But wait, there’s more! Klook will offer exclusive discounts on K-Beauty experiences and special promo codes available only during the two-day event. Attendees can also discover the latest K-Beauty and wellness destinations at the Korea Tourism Organization booth, providing a one-of-a-kind chance to dive into the best of Korean culture and beauty.
Exclusive giveaways will also be given to visitors when they participate in the ongoing social media contest and onsite activities.
Don’t miss out on the biggest K-Beauty festival of the year, happening this April 25-26, 2025, at SM Aura from 11 AM to 8 PM.
See you there, chingus!
Press release from KCC Philippines
