Viu launches ‘Viu Shorts’ featuring curated micro-dramas for Viu-ers!
Calling all drama fans!
On January 7, popular streaming service Viu announced an extension of its content offering with the launch of Viu Shorts, a new vertical video section available on the Viu mobile app.
Featuring curated micro-dramas in Chinese, Korean, Thai, and Indonesian, the new micro-drama complements Viu’s wide offering of premium long-form series and movies, providing viewers with a broader range of entertainment.
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dramas now part of our offering, we aim to engage our audience according to their content preferences and provide enjoyable viewing for every moment.”
Viu Shorts features:
- Multi-lingual & multi-genre library: Viu Shorts features a diverse and expanding selection of micro-dramas in Chinese, Korean, Thai, and Indonesian. The library spans popular genres including romance, thriller, variety, and fantasy, all with subtitles in local languages.
- Optimised for mobile: Purpose-built for vertical, bite-sized viewing, the Shorts section is seamlessly integrated into the Viu app. A new bottom navigation bar allows users to switch effortlessly between short-form content and Viu’s full library of premium, standard-length series and movies.
- Freemium access model: Viu Shorts is available to all Viu users. Subscribers enjoy unlimited access to the full micro-drama library, and free users can watch selected content. Ads may vary by subscription tier.
- Diverse content partnerships: Viu has collaborated with leading micro-drama distributors Rising Joy and KT Studiogenie, as well as renowned producers, including China Huace, 1001 Frames, and Youhug Media, ensuring a steady pipeline of high-quality content.
The introduction of Viu Shorts strengthens Viu’s successful mobile-first strategy, catering to the growing appetite for short-form, on-the-go entertainment while maintaining the premium quality the brand is known for.
The updated Viu app, featuring the new Viu Shorts section, is available for free on the Apple App Store and Google Play Store.
For its launch, Viu-ers can enjoy these featured titles!
Pear Perfect
Genre: Modern, strong female lead
Synopsis: After a family tragedy plunges Shen Qingli in financial ruin, she crosses paths collides with Gu Heng—a notorious playboy secretly battling a human trafficking ring. As he shields her from Beijing’s dark underworld, unexpected connections and buried secrets ignite a journey of love, betrayal, and redemption.
The Most Painful Kiss In The World
Genre: Romance, fantasy, family, drama
Synopsis: The protagonist, gifted with the power to absorb others’ pain through touch, is abandoned by an unfaithful husband—only to rediscover true love and destiny in an unexpected way.
My Husband Murdered Me
Genre: Drama, revenge, mutual redemption
Synopsis: When Hyang‐mi discovers her husband destroyed their family to be with his mistress, she allies with a mysterious stranger to orchestrate a revenge so meticulous it could consume them all.
Becoming the Wife of a Dark Cult Overlord
Genre: Thriller, romance, occult
Synopsis: The female protagonist is thrust into the deadly inner circle of a cult and becomes the wife of its ruthless overlord—uncovering dark secrets that blur the lines between survival, power, and forbidden love.
To enjoy the all-new Viu Shorts, make sure to update your Viu mobile apps and experience the new Shorts section!
Happy watching, Viu-ers!
Press release from Viu Philippines
