Sneak Peek: First Look Inside IU HEREH Pop-Up Store in Manila!
Finally, UAENAs can get a hold of some of IU’s most coveted merchandise as the IU HEREH Pop-Up Store finally opens its doors on May 24, 2024. Located on the 3rd floor of South Entertainment Mall, SM Mall of Asia, UAENAs showed dedication by patiently waiting hours before the store’s opening.
What’s Inside
The IU HEREH Pop-Up store in Manila is running from May 24 until May 30, 2024, from 11 a.m. until 9 p.m. It boasts a vibrant and aesthetic set-up that has become a must-visit site for fans and mall-goers too! Lovely portraits of IU will surely greet each visitor, and adding up colorful lights, amazing soundscapes, and non-stop IU hits will satisfy every fan who visits.

One spot that shouldn’t be missed is the mini-stage and an amazing photo wall that is Instagrammable. Fans can take the opportunity to pose for photos in a setting inspired by IU’s concert!

Must-have and Must-visit to every UAENA!
The Pop-Up store offers a wide range of IU collectibles featuring HEREH items and exclusive old tour merchandise ranging from PHP150 to PHP3,950. Items are on display for fans to see the actual product before purchasing! It’s guaranteed that there’s something for every UAENA, from affordable items to must-have premium memorabilia.


The IU HEREH Pop-Up Store in Manila serves as a prelude for the highly-anticipated 2024 IU HEREH WORLD TOUR CONCERT IN MANILA. This will happen on June 1, 6 p.m., at the Philippine Arena in Bulacan. This will be IU’s return to the Philippine stage, which will spark lots of excitement from her fans.
This place is not only where you can grab IU must-haves but also allows the Pop-Up store to be where you and your fellow UAENA can celebrate your admiration and love for IU! Make sure to visit it from May 24 until May 30 and be fully prepared for IU’s upcoming concert!
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[Official Press Release, Images courtesy of Pulp Spaces+]
