ENHYPEN, SHOWNU X HYUNGWON, and STAYC to headline Spotify K-Pop ON! new segment, “First Crush”
To celebrate 10 years of K-Pop on Spotify, Spotify’s K-Pop ON! (온) will be starting a new segment called “First Crush,” headlined by ENHYPEN, SHOWNU X HYUNGWON, and STAYC.
Let’s celebrate 10 years of K-Pop on Spotify!
Spotify announced the 10th anniversary of K-Pop ON! (온), a community solely dedicated to K-Pop. To celebrate this event, Spotify K-Pop ON! (온) will be starting a new series titled, “First Crush” that will feature ENHYPEN, SHOWNU X HYUNGWON, and STAYC.
Sharing love for K-Pop
This new segment is centered around the theme, “My First K-Pop Crush” where K-Pop artists sing covers of the songs that fueled their love for the genre. This segment will also touch listeners’ hearts and make them remember which K-Pop artists fluttered their hearts and how their love for K-Pop began. K-Pop ON! (온) is indeed here to celebrate a shared passion between the artists and fans of the genre.
Date of release and exciting content from our fave K-Pop artists
The “First Crush” campaign will be dropped exclusively on Spotify every two weeks. ENHYPEN will release their content starting on February 16. SHOWNU X HYUNGWON will drop their release on February 29, with STAYC releasing theirs on March 15.
Each artist will be releasing their exclusive performance videos, behind-the-scenes stories of K-Pop artists who inspired them, why they chose the song they covered, and their First K-Pop Crushes.
This exclusive content can be watched on Spotify K-Pop ON! Video Podcast and YouTube channels exclusively.
How K-Pop changed the lives of listeners, K-Pop artists, and Spotify
According to Korea Head of Music, Spotify, Jungjoo Park, K-Pop has reached different areas of the world that it has connected Korean artists with fans and new audiences.
“Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak. We couldn’t be more thrilled to be working with ENHYPEN, SHOWNU X HYUNGWON, and STAYC to bring the first-ever Spotify K-Pop ON (온) singles to the world and kickstart the movement in celebrating the shared love for the genre.”
Jungjoo Park, Korea Head of Music, Spotify
The love for K-Pop has inspired Spotify to start K-Pop ON! (온) last 2014 where tons of K-Pop listeners can discover new music by Korean artists.
Since then, Spotify K-Pop ON! (온) has been saved by over 5.3 million users across the globe and helped gain billions of streams for Korean artists.
Last 2015, the number of yearly streams from the flagship playlist increased to 5647% globally. The Philippines has contributed to this increase, becoming the third biggest market in the top 10 countries that streamed on the playlist. The United States and Indonesia came in as the first and second countries. Brazil, Mexico, India, Malaysia, Thailand, Japan, and Germany were also part of the countries who streamed in K-Pop ON! (온)
Spotify has then fueled K-Pop streams. In 2018, K-Pop streams increased by 182% in the United States, 423% in Southeast Asia, and 362% globally.
Recently, this 2023, Spotify expanded K-Pop ON! (온) franchise through Video Podcast and YouTube channels. Fun and bonus content such as game shows, interviews, exclusive behind-the-scenes, etc. were released to bring fans and artists closer while delivering the scoop on the latest music in K-Pop.
The Philippines has contributed to 343% of K-Pop streams on Spotify between 2018-2023.
K-Pop is now the most-listened genre on Spotify and is mostly streamed by the United States, Indonesia, Philippines, Japan, Mexico, Thailand, India, Brazil, Malaysia, and Canada.
Do you remember your first K-Pop crush? Do you remember the first time you listened to K-Pop? Reminisce those heart-fluttering memories by tuning in to K-Pop ON! “First Crush,” coming soon on Spotify.
