IVE Chosen to be PUMA’s APAC Ambassador

Written by: U1

PHILIPPINES, June 30, 2023 – IVE, a K-Pop girl group known for hits such as ‘LOVE DIVE’, and ‘I AM’, has been chosen as PUMA’s ambassador in 15 countries in Asia and Oceania. IVE will be starring in various brand campaigns and events relating to PUMA.

Recently, IVE’s first pictorial with PUMA was released featuring all six members styled in PUMA’s iconic T7 track jacket and Suede sneakers.

PUMA stated that they are delighted to have IVE as a new addition to the family, stating that they are loved throughout the APAC region. “We ask for your continuous interest and support in PUMA’s unique style with IVE’s charm added.”

On July 17, PUMA will be holding a Korea Exclusive Campaign with IVE.

IVE first debuted on December 1, 2021, with the single album Eleven. In April 2023, their first full-scale album “I’ve IVE” sold more than 1.1 million copies, making the group become a million seller for two consecutive years. Currently IVE is on their fan concert tour called “The Prom Queens”.

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Check out the IVE x PUMA announcement video!