Written by: U1

PHILIPPINES, June 30, 2023 – IVE, a K-Pop girl group known for hits such as ‘LOVE DIVE’, and ‘I AM’, has been chosen as PUMA’s ambassador in 15 countries in Asia and Oceania. IVE will be starring in various brand campaigns and events relating to PUMA.

Recently, IVE’s first pictorial with PUMA was released featuring all six members styled in PUMA’s iconic T7 track jacket and Suede sneakers.