The news is finally out! Hwang In Youp is BYS Philippines’ newest model.
Defining someone’s beauty is endless, and everyone should embrace it! The world is gradually changing with the standard perception of beauty. Thus, it’s a showcase of one’s individuality and uniqueness.
Uncover Beauty — is the brand’s campaign for the year 2021. It’s a testament to the brand’s voice of empowerment in the beauty landscape, with makeup and skincare lines at the forefront.
In line with this, True Beauty star Hwang In Youp joins the BYS Philippines family as their newest model. As we all know, the said drama is about the life of Lim Joo Kyung, a young girl who expresses herself through makeup, wherein In Youp plays the role of Han Seo Joon, one of Joo Kyung’s love interests.
“This story is something that strikes a chord with our 2021 campaign, Uncover Beauty.”
Angie Goyena, iFace General Manager
Goyena also added that signing Hwang In Youp is a statement about their stubborn assumptions when it comes to gender and beauty.
She added:
This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty.
Angie Goyena, iFace General Manager
In line with this, the brand is introduces, Skin by BYS Minis, The brand’s full skincare line.
Skin by BYS Minis
The Skin by BYS Minis (P1,799) is a novel offering of the same high-quality skincare that contains Botaniceutical Plus – 10 at a more affordable, handy packaging. The set includes the following:
- Cleanser (Extra Gentle Milk Jelly Cleanser) a non-irritating formula suitable for all skin types and when used daily, yields a smoother and brighter complexion.
- Toner (Extra Hydrating Balancing Toner) formulated with hyaluronic acid to help restore skin elasticity and reduce fine lines while keeping moisture locked in.
- Serum (Extra Glow Brightening Serum) rich in vitamin C and natural skin boosters including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.
- Face Cream (Extra Glow Face Cream) a total brightening cream that leaves skin glowing.
- Eye Cream (Extra Brightening Eye Cream) brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.
- Sunblock (Extra Effortless Pore Perfecting Sunblock) a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties.
The serum, face cream, and eye cream have been reformulated with BuleResisterWE, a polyphenol component of wine that protects the skin from high-energy blue light.
Aside from the six skincare products, the set also comes with two limited-edition Hwang In Youp photocards! This offer allows everyone to discover a skincare routine that works without spending too much money. Moreover, it’s also the brand’s attempt to make skincare accessible. After all, in the world of beauty, everyone has to be there.
Skin by BYS is exclusively available at Watsons, The SM Store, and online on Amorfia, Watsons and ShopSM.
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PR from BYS Philippines