Smart Communications Inc. delivered a memorable TV commercial treat that sent fans of the BinJin couple into total K-lig craze last Valentines’ Day.
In a virtual press conference last Monday, Jane Basas, Smart’s SVP and Head of Consumer Wireless Business, mentioned that it was because of their subscribers, making them decide to have the two stars in one campaign.
In an exclusive video that premiered during a virtual press conference, the two actors recalled their fair share of experience while working on the project.
Hyun Bin said that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”
Meanwhile, Son Ye Jin recalled how unique the experience was working with the team. “I am so happy to be with Smart for the second time. It is a lot easier because we worked with the same team.”
On the other hand, the real-life couple revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle with the warmth of virtual love by being with local fans online, in the meantime.
Before ending the press conference, the couple left us a wonderful message.
Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”
“I may not be able to meet you all in person but I’m very happy that I can greet you through this. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then,” Son Ye Jin added.
Moreover, another television commercial starring the couple is in the pipeline. This was confirmed by Jane Basas, SVP and the second campaign will be for Smart’s postpaid plan.
And to answer the million-dollar question: Are we going to see the couple in person? “What I can promise is that they still owe us a visit to the Philippines,” Basas answered.
We are excited to see you IRL here in the Philippines, Hyun Bin and Son Ye Jin! Hashtag, InSmartWeTrust .