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999 Project: A Look At Super Junior’s Grand Comeback Scheme

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On September 2, 2019, Super Junior finally eased their fans’ anxiety by releasing the teaser of their much anticipated Naver Vlive variety show “SuJu Returns 3”. This signaled the beginning of the group’s most awaited comeback after their 10 – year “Militatus” (military enlistment hiatus) that the members named as the “999 Project”.

At exactly 3 o’clock in the morning of September 3, fans were greatly surprised when a countdown reading “999 hours” was suddenly launched on Super Junior’s official website. Mysterious image teasers and a promotion calendar accompanied the said countdown clock on their official website.

This promotion calendar has been an effective tool that kept the fans excited every day. Moreover, it was also successful in building up their comeback hype. Label SJ have been receiving praises for this active and well – planned promotion scheme that other groups can actually learn from.

As of today, October 11, 2019, only 3 days remain on the said calendar before we reach D – 0.

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This weekend, October 12 – 13, their official concert tour “Super Show 8: Infinite Time” will be kicking off at the KSPO Dome in Seoul. But before we proceed to that, let us take a look back at the past weeks since 999 Project started.

The 999 Project Timeline:

September 2 – SuJu Returns 3 Teaser

September 3 – 999 Countdown Image Teaser

September 4 – SuJu Returns Teaser 2

September 5 – New SJ Logo for 9th Album

September 6 – SuJu Returns Teaser 3

September 9 – Start of SuJu Returns 3 Broadcast (Every Monday, Wednesday & Friday)

September 10 – Special Pre-release Video “Show”

September 17 – Special Pre-release Video “Somebody New”

September 23 – Super Junior 9th Album Group Image Teaser

September 24 – Eunhyuk, Siwon & Donghae Image Teaser

September 25 – Heechul, Yesung & Shindong Image Teaser

September 26 – Leeteuk, Ryeowook & Kyuhyun Image Teaser

September 27 – Special Pre-release Video “The Crown”

September 30 – 9th Album Track List & Album Booklet Image

October 1 – Bus Promotion SNS Event

October 2 – Special Pre-release Video “I think I” MV Teaser

October 4 – Special Pre-release Video “I Think I”

October 7 – Title Song “Super Clap” MV Teaser

October 8 – 9th Album Highlight Medley

October 9 – “Super Clap” Motion Graphics Dance Video #Spoiler

October 10 – “Super Clap” MV Teaser

Now, after everything that were mentioned above, we still have to wait for 3 more days. This weekend, their world tour, Super Show 8 will officially start.

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Already lined up on their tour stop list are Saitama, Bangkok and Manila (not yet officially announced). They are also scheduled to appear in variety shows such as Knowing Brothers, Mom’s Diary, Idol Room, Run.wav and Pikicast.

Surely, Super Junior will soon deliver another legendary comeback that will surely deserve our #Super_Clap!

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