999 Project: A Look At Super Junior’s Grand Comeback Scheme
On September 2, 2019, Super Junior finally eased their fans’ anxiety by releasing the teaser of their much anticipated Naver Vlive variety show “SuJu Returns 3”. This signaled the beginning of the group’s most awaited comeback after their 10 – year “Militatus” (military enlistment hiatus) that the members named as the “999 Project”.
At exactly 3 o’clock in the morning of September 3, fans were greatly surprised when a countdown reading “999 hours” was suddenly launched on Super Junior’s official website. Mysterious image teasers and a promotion calendar accompanied the said countdown clock on their official website.
This promotion calendar has been an effective tool that kept the fans excited every day. Moreover, it was also successful in building up their comeback hype. Label SJ have been receiving praises for this active and well – planned promotion scheme that other groups can actually learn from.
As of today, October 11, 2019, only 3 days remain on the said calendar before we reach D – 0.
This weekend, October 12 – 13, their official concert tour “Super Show 8: Infinite Time” will be kicking off at the KSPO Dome in Seoul. But before we proceed to that, let us take a look back at the past weeks since 999 Project started.
The 999 Project Timeline:
September 2 – SuJu Returns 3 Teaser
[#슈퍼주니어]
— SUPER JUNIOR (@SJofficial) September 2, 2019
티저1. SUPER JUNIOR has RETURNED!
▶️https://t.co/7yYmkdkqRU#SUPERJUNIOR #슈주리턴즈3 #SJreturns3
September 3 – 999 Countdown Image Teaser
#SUPERJUNIOR The 9th ALBUM PROMOTION CALENDAR pic.twitter.com/u9fQQWdFKv
— SUPER JUNIOR (@SJofficial) September 4, 2019
September 4 – SuJu Returns Teaser 2
[#슈퍼주니어]
— SUPER JUNIOR (@SJofficial) September 4, 2019
티저2. #이특 #희철 #예성 #신동 #시원 캐릭터 티저
▶️https://t.co/2O4ZDr6S6L#SUPERJUNIOR #슈주리턴즈3 #SJreturns3
September 5 – New SJ Logo for 9th Album
9th Album SJ Logo#슈퍼주니어 #SUPERJUNIOR #9thAlbumSJLogo pic.twitter.com/161vJEwcNP
— SUPER JUNIOR (@SJofficial) September 5, 2019
September 6 – SuJu Returns Teaser 3
[#슈퍼주니어]
— SUPER JUNIOR (@SJofficial) September 6, 2019
티저3. #은혁 #동해 #려욱 #규현 캐릭터 티저
▶️https://t.co/xPT0oKUKDV #SUPERJUNIOR #슈주리턴즈3 #SJreturns3
September 9 – Start of SuJu Returns 3 Broadcast (Every Monday, Wednesday & Friday)
[#슈퍼주니어]#슈주리턴즈3 EP1- 9집 컴백을 앞두고 모인 슈퍼주니어
— SUPER JUNIOR (@SJofficial) September 9, 2019
▶️https://t.co/3XYWxowDeL#SUPERJUNIOR #SJreturns3
September 10 – Special Pre-release Video “Show”
September 17 – Special Pre-release Video “Somebody New”
September 23 – Super Junior 9th Album Group Image Teaser
September 24 – Eunhyuk, Siwon & Donghae Image Teaser
September 25 – Heechul, Yesung & Shindong Image Teaser
September 26 – Leeteuk, Ryeowook & Kyuhyun Image Teaser
September 27 – Special Pre-release Video “The Crown”
September 30 – 9th Album Track List & Album Booklet Image
October 1 – Bus Promotion SNS Event
슈퍼주니어 완전체 컴백 기념
— SUPER JUNIOR (@SJofficial) October 1, 2019
버스 프로모션 SNS 이벤트 ‘#슈주GO’!
오늘부터 눈 크게 뜨고 슈퍼주니어 광고 버스 찾기👀
자세한 내용은 첨부 이미지를 참고해 주세요.👇
여러분의 많은 참여 바랍니다. 감사합니다.#슈퍼주니어 #SUPERJUNIOR #SJ_Time_Slip #SUPER_Clap #SJ_SUPER_Clap pic.twitter.com/LaKA7DQ1j8
October 2 – Special Pre-release Video “I think I” MV Teaser
October 4 – Special Pre-release Video “I Think I”
October 7 – Title Song “Super Clap” MV Teaser
October 8 – 9th Album Highlight Medley
October 9 – “Super Clap” Motion Graphics Dance Video #Spoiler
October 10 – “Super Clap” MV Teaser
Now, after everything that were mentioned above, we still have to wait for 3 more days. This weekend, their world tour, Super Show 8 will officially start.
Already lined up on their tour stop list are Saitama, Bangkok and Manila (not yet officially announced). They are also scheduled to appear in variety shows such as Knowing Brothers, Mom’s Diary, Idol Room, Run.wav and Pikicast.
Surely, Super Junior will soon deliver another legendary comeback that will surely deserve our #Super_Clap!
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