Philippines Welcomes Kim Myung Soo and Choi Bo Min as New TPBPHL Tourism Ambassadors
As a fan, this moment feels extra special. The Tourism Promotions Board (TPB) Philippines has officially named Kim Myung Soo and Choi Bo Min as its newest Tourism Ambassadors for Korea, and honestly, the choice couldn’t be more perfect. This exciting move marks a stronger connection between the Philippines and South Korea, one built on culture, travel, and genuine love from both sides.
The official announcement happened on December 14, 2025, at Consuelo by Chef Vince Garcia, and it was nothing short of stunning. Both stars showed up wearing custom designs by Filipino designer Avel Bacudio, proudly showcasing Filipino craftsmanship. Their outfits featured intricate embroidery inspired by jeepneys, the bahay kubo, and local street vendors, using handwoven abaca, piña, silk cocoon, and inabel fabrics.
More than being guests of honor, Kim Myung Soo and Choi Bo Min are now official partners of TPBPHL, sharing a mission to encourage more Korean travelers to experience the Philippines. And they didn’t waste a second getting started.
The two arrived in the country from December 13 to 14 for a whirlwind yet meaningful visit. Their journey began with a relaxing round of golf at Beverly Place Golf Club in Clark, Pampanga, a destination known for its scenic views and premium atmosphere, perfectly highlighting the country’s luxury and wellness offerings.
The next day brought even more excitement as both stars joined the PUMA Clark Half Marathon. Choi Bo Min ran the 5K alongside local fans, creating unforgettable fan moments, while Kim Myung Soo took the stage with TPB Chief Operating Officer Marga Nograles. During his talk, Myung Soo shared his desire to visit Siargao and even hinted at inviting his fellow INFINITE members next time, something INSPIRIT are already dreaming about.
So why Kim Myung Soo and Choi Bo Min? For fans, the answer is clear. Their connection to the Philippines is real.
Kim Myung Soo has visited the country multiple times for concerts and fan meetings, building a deep and lasting bond with Filipino fans. His warmth and sincerity have always made him feel at home here, and with new global projects on the way, his influence continues to grow.
Choi Bo Min, on the other hand, has spent significant time in the Philippines while working on the local TV series Beauty Empire, traveling back and forth for four months. That experience allowed him to truly immerse himself in Filipino culture, from food to destinations, and grow a loyal local fanbase. With a new drama set to premiere next year, his rising popularity makes him a powerful bridge between Korean fans and the Philippines.
Now, as official TPBPHL Tourism Ambassadors, fans can expect to see more of Kim Myung Soo and Choi Bo Min in destination tours, digital campaigns, and promotional events. From beaches and city spots to cultural landmarks and wellness escapes, they’ll be showcasing the very best of the Philippines.
As fans, it’s incredibly heartwarming to see artists we love representing a country we’re proud of. With their genuine affection for the Philippines, Kim Myung Soo and Choi Bo Min are truly the perfect ambassadors, and this journey is only just beginning.
PR from Universal Records
