Last June 13, 2025, Spotify, the world’s most popular streaming audio subscription service, launched a new series of K-Pop performance videos.
Enhanced Music Experience on Spotify
In this series, K-Pop artists will perform live, highlighting their singing and the genre’s signature choreography. The series will be available to Premium users in 96 markets globally, offering them a way to celebrate major new releases and significant career achievements in K-Pop.
Spotify’s music video feature offers listeners a more dynamic way to enjoy their favorite tunes. Users can effortlessly switch between listening to an audio track and watching its accompanying music video using the “Switch to video/ audio” toggle.
K-Pop ON! Hub for Fresh Releases
For fans in South Korea, Japan, the Philippines, Indonesia, and Thailand, staying current with new releases from this series is even easier. They can find all the latest updates via the K-Pop ON! Hub.
Jungjoo Park, Head of Music at Spotify, says that performance videos have always been an essential to fan culture as they have transformed songs into dynamic artistic expressions to deepen artist-fan connections.
Performance videos have long been central to fan culture – transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections. In the exciting, visual world of K-Pop, they’re essential – offering fans the next thing to live shows through striking displays of talent and charmisma.
Jungjoo Park, Head of Music at Spotify
He adds, “We’re excited to bring listeners this new series of K-Pop performance videos, and the initiative is truly another testament to how Spotify keeps getting better for fans of the genre.”
In a newly launched series, Spotify features ENHYPEN performing the smooth choreography for their latest track, Loose (Korean ver.) —a song from their new mini-album, DESIRE: UNLEASH.
This new series offers a preview of future choreography showcases and a cinematic and immersive experience that highlights the captivating dance performance. With expert camerawork and lighting on a minimalist stage, the artist is empowered to control the mood and express their distinct artistic vision for the song.
We’re incredibly grateful for Spotify’s continued support over the years, and are especially thrilled to be working with them again to celebrate the release of DESIRE:UNLEASH
ENHYPEN
ENHYPEN adds, “It’s an honor to be the first artist featured in the Spotify’s new series of K-Pop performance videos, and we hope ENGENEs will show lots of love for our new album and performance of ‘Loose (Korean Ver.).’”
Have you seen ENHYPEN’s newest performance video on Spotify, ENGENEs? It’s available to watch there now!
