Penshoppe and BINI team up to help you “Be Your Own Icon”
Penshoppe has introduced their latest endorsers, the nation’s girl group BINI, through a grand launch event at The Fifth at Rockwell last October 16, 2024! This marked the start of Penshoppe’s newest campaign, “Be Your Own Icon,” which promotes individuals’ confident expression of their distinct styles and stories.
Hoping to inspire and empower individuals to unleash the best versions of themselves, Penshoppe’s collaboration with BINI conveys their objective to shape culture and encourage self-expression as a brand. Apart from embodying the “confident, current, fun, youthful, and cool” persona of Penshoppe, BINI also matches the brand’s goal to “transcend borders,” shared Brand Director Brandon Liu.
The “Be Your Own Icon” campaign aims to invite customers to showcase their individuality and own their unique qualities. The launch event presented an amazing cityscape skyline backdrop, symbolizing the iconic future Penshoppe wants to create with its audience.
On the main stage, models displayed the Q4 Iconic Collection, a set of elevated pieces developed to catch people’s attention and show off one’s self-confidence. The event had a dynamic program consisting of a fashion show and an exclusive performance of “Icon” by BINI, even revealing a preview of the girl group’s newest music video.
“Icon” is BINI’s latest track, released to keep the hype in line with the event. This song is now Penshoppe’s new anthem which contains and reflects what the brand represents. The music video about the collaboration was released last October 20.
“Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that commitment,” said Cisco Droege, Chief Product Officer at Penshoppe Group. Penshoppe’s customers and BINI’s fans can now also experience the brand’s latest collection, showcased with BINI’s photos in Penshoppe stores nationwide.
The long-term collaboration between Penshoppe and BINI doesn’t end here, as it also entails a wide range of interactive activities. Look forward to a dance challenge and the launch of two fresh scent lines – Juicy Tropics and Unleashed – called Binilicous Scents!
Source: PR from Penshoppe
