DIVEs, have you listened to IVE’s recent release? “Either Way” music video is finally out!

On September 25, IVE officially released one of their title tracks as a single. The song is called “Either Way”, and talks about the different sides to a person. The side that only they themselves see, the side that close friends see, and the side that strangers see. They accept all sides, as at the end of the day, it’s still them.

The concept used for the music video is a little different compared to their previous videos, it shows a more vulnerable and mature side to IVE.

Images courtesy of Ive official X (formerly Twitter) account @IVEstarship

“Either Way” is a good comfort song to listen to when you’re feeling sad, and when you feel like you haven’t found your true self yet. As our girls sang it, “There’s no need to just choose one/Either way, we’re good.

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Let us continue supporting IVE on their recent release and on their album’s release on October 13!

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