Aiming to promote new and engaging ways of maintaining physical and mental health, Prudential Corporation Asia (PCA) reveals its partnership with the “Avengers of K-Pop” SuperM composed of TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG, and MARK from NCT 127, and TEN and LUCAS from WayV, earlier this year to start the “We Do Well Together” campaign.
Following the release of the “We DO” single, PCA will introduce “We DO Dance” programs in Asia. This is a series of health and wellness programs that aims at providing people with a new outlook and way of handling their health and wellness, particularly in the midst of the COVID-19 pandemic outbreak.
Pru Life UK is set to launch the #WeDoDanceChallengePH in the Philippines from April 26 to June 25 via the social platform Tiktok, encouraging Filipinos to build and upload dance covers of the song “We DO.”
Participants will have the opportunity to be included in the Top 100 video roster and win a reward in the weekly electronic raffle draw, which will include exclusive SuperM x Pru Life UK merchandise and tickets to a regionwide SuperM virtual festival.
“In line with our long-standing commitment to help people protect their health and wellbeing, the launch of our ‘We DO Dance’ series aims to create a fun and exciting way to engage Filipinos to dance and be active to get the most out of life,” shares Allan Tumbaga, Pru Life UK SVP & Chief Customer Marketing Officer.
PCA was the first regional life insurer to collaborate with a renowned Korean pop group.
More information about the “We DO Dance” projects can be found on Pru Life UK’s website, <http://bit.ly/WeDODanceChallengePH>, and/or by downloading the Pulse app to join the “Dance For Wellness” community.