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Pasha De Cartier’s 2nd Protagonist is EXO’s Sehun


Cartier is known for it’s fine craftsmanship for luxury jewelry and fine watches.

Pasha De Cartier was designed to make a bold, sporty watch with a mix of timeless elegance.

It was originally introduced in 1985 and was last seen in 2012 in the Cartier line up.

Sehun, a member of the K-Pop boy group EXO who is also known for his love for fashion and even attends fashion events.


In celebration of the return of the Pasha De Cartier, a digital project was launched to represent Korea.

They introduced the ever changing charm of Pasha De Cartier that comes with a metal bracelet and leather strap that have a deep switch system that is in perfect synergy with EXO’s Sehun.


Check out the video below for more details.

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#광고 파샤 드 까르띠에의 귀환을 기념해 까르띠에와 jtbc plus가 한국을 대표하는 3인의 MZ세대와 함께 전개하는 디지털 프로젝트. 🤳🏻 두 번째 주인공은 엑소의 세훈입니다. 세훈과 파샤의 공통점은 바로 '변화무쌍한 반전 매력'. ✨ 다재다능한 모습으로 배우와 아이돌의 영역을 넘나드는 멀티 플레이어 세훈과 특허 받은 퀵 스위치 시스템으로 메탈 브레이슬릿과 가죽 스트랩을 오가는 파샤의 반전 매력을 영상을 통해 만나보세요. 💫 #ELLEzoomin – 🎬 Better-Taste ✍🏻 스튜디오닷 정혜미,김현민 – #파샤드까르띠에 #PashadeCartier #MakeYourOwnPath #GenerationPasha

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