Tata Taktumi recently released new single “Not So Bad”
Tata Taktumi, or “Tata”, has released her new single “Not So Bad”, drawing global attention. Released via Pacific Music Group (PMG), this project was anchored by Tata’s real vocals and performance, alongside creative direction from multi-Grammy Award-winning producer Timbaland. The project underscores that technology requires human intention, and creativity is still driven by real people.
Tata’s creative journey with “Not So Bad”
Tata’s journey began through the internationally renowned Jabbawockeez network. Recognizing her presence and creative potential, Timbaland saw an opportunity to evolve the role into something far greater. While the project has drawn global attention for its use of emerging technologies (such as AI as a reimagining and sound-design tool), it still has a deeply human foundation coming from lived experience, artistic instinct, and hands-on collaboration.
“It’s an honor to be working with one of the greatest producers while also shaping my artistry through this process. This project is built on real performance, collaboration, and creativity, with technology helping expand what we can imagine. I’m having fun creating, and it inspires me.”
Tata shares.
Timbaland has been known for pushing sonic boundaries and experimenting with new production techniques. His visionary approach to production, “Not So Bad,” explores how advanced creative tools can expand human artistry. AI helped transform and reinterpret original human-made musical ideas into new sonic possibilities. However, the songwriting, creative direction, performance choices, and final production remained human-led.
About Pacific Music Group (PMG)
Founded in 2025, Pacific Music Group was created to build internationally scaled careers for artists across Asia. Spanning hip hop, pop, R&B, electronic, and regional sounds, the company brings together artist development, strategic partnerships, and cross-border infrastructure within a single modern platform. Its founding team blends creative influence with industry leadership. NE-YO, Sonu Nigam, and MC Jin are guiding creative direction alongside Jonathan Serbin, former Co-President of Warner Music Asia.
PMG also has creative hubs across Japan, China, Korea, India, and Southeast Asia. They are building an interconnected ecosystem designed to cultivate talent and accelerate global collaboration. Their key signings include Tiffany Young.
As Tata’s global label and exclusive Asia management partner, Pacific Music Group continues to define a forward-looking model for artist development. “Not So Bad” introduces a new chapter for Tata, one that bridges technology and humanity, and identity and innovation. With Filipino heritage influencing her artistic identity, she represents a new generation of global pop!
Press release from Pacific Music Group
