On September 20, Shinsegae Duty Free officially announced that they selected the South Korean idol group B1A4 as their new advertising model to actively promote the brand not just on local but to international tourists as well.
B1A4 is currently a three-member boy group that debuted in 2011. They also joined the ranks of global idol groups of this generation. The group is also famous for showing their individual charms through entertainment, dramas and musicals.
Shinsegae Duty Free is planning a various marketing activities to enhance its brand image by holding fan meetings, including producing video advertisements and promotional materials with B1A4.
“By selecting B1A4 as the advertising model for Shinsegae Duty Free, it will have a positive impact in attracting international tourists,” a Shinsegae Duty Free representative said. “We will launch a unique and effective campaigns that will allow Shinsegae Duty Free and B1A4 to achieve a good synergy.” they added.