Lee Joon-ki started a two-week donation project with the slogan “Just Go Love” together with a U.S.-based donation platform called Represent.
Represent is a donation platform that spearheaded by some of the hollywood stars such as Leonardo DiCaprio and Mark Ruffalo.
The ‘Just Go Love’ project sells merchandises designed by Lee Joon-ki himself and the proceeds will be donated to those who are in need. Lee Joon-ki participated in planning and design of the merchandises. Fans are also welcoming Lee’s new move to start the New Year.
Lee said “As I received a lot of love and support, I want to share all the blessings to make the world a better place. If there are good projects, i will participate and plan. Please look forward to Just Go Love and show a lot of support.”
Lee Joon-ki is the first Korean actor to have a partnership with Represent. “I wanted to work on a project with Lee Joon-ki, who has a very good image as an actor.” Represent staff said. “I feel confident that Lee’s global fandom is also sending a lot of attention to the project.” the Represent staff added.