MINGYU Gets His Own SNICKERS Special Edition Packs

CARATs, this is one collaboration you’ll definitely want to keep an eye out for! SNICKERS is teaming up with SEVENTEEN’s MINGYU for a special-edition collection featuring six collectible SNICKERS pack designs inspired by the K-pop star’s personality, passions, and creativity.

Launching across nine Asian markets, including the Philippines, the SNICKERS and MINGYU Special Edition Pack marks the brand’s first celebrity collaboration packaging initiative in Asia. With six unique packs to discover, fans can pick their favorite design or try to collect the complete set. Each special-edition pack also comes with an on-pack QR code that gives consumers access to exclusive digital content and MINGYU digital wallpapers.

“Our partnership with MINGYU has always been about creating something that feels authentic to both MINGYU and SNICKERS,” said Catherine Yap, Marketing Director, Chocolate, Mars Snacking Asia. “With this special edition, we wanted to go beyond simply featuring MINGYU on our packaging. We invited his personality and creativity into the SNICKERS brand world, turning the pack into something consumers can discover, collect and enjoy.”

Rather than having just one MINGYU design, SNICKERS created six different packs that highlight different aspects of the artist. For MINGYU, the collaboration is especially meaningful because of his personal connection with the brand.

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“I’ve always enjoyed SNICKERS, so it was exciting to bring more of myself into something that fans and consumers can actually pick up and experience,” MINGYU shared. “Each of the six packs shows something a little different, which makes the collection fun to discover. I hope everyone enjoys finding their favourite design, collecting the different packs and exploring the special content we created.”

And yes, there’s more for MINGYU fans in the Philippines!

SNICKERS is also offering exclusive MINGYU sticker collectibles through a special Gift-With-Purchase promotion. Fans who purchase qualifying SNICKERS products through participating promotions on TikTok Shop, Shopee, and Lazada can get the stickers, subject to purchase requirements and while stocks last.

The SNICKERS and MINGYU Special Edition Packs will be available in the Philippines for a limited promotional period through participating retail outlets and online platforms.

So whether you’re collecting all six packs, hoping to score the exclusive stickers, or simply looking for a sweet MINGYU-themed treat, this collaboration gives CARATs another reason to keep an eye on the snack aisle. After all, when SNICKERS and MINGYU come together, there’s definitely something worth collecting.

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