Rising artist YGIG redefines confidence with their latest comeback
YGIG released their double singles, “Chicka-chick-a” and “lyk that” on November 7. They emerged from their year-long musical hiatus to reclaim their rightful place in the P-Pop scene and redefine what it means to be confident and cool.
Their rollout began with a complete rebrand, formally introducing “The New YGIG.” This comeback positions YGIG as women who are not afraid to show their true, authentic selves. This side of YGIG is a callback to their innate Gen Z personalities, a different approach to the concept of “new.”
More about the concept
This comeback carries bold visuals that are reminiscent of the internet’s beloved melting-pot aesthetic, which is a fusion of a wide range of 2000s trends mixed with today’s stylish modernity. With this, YGIG aims to build a brand that is both unique and familiar, while incorporating their individualities.
Having debuted in 2022, the group has already shown various sides of their artistry with every release. With almost three years into their journey in the industry, YGIG has taken all of their baggage and transformed it into luggage easily set aside as they prepare to party.
The tracks: “Chicka-chick-a” and “lyk that”
“Chicka-chick-a” is a bad day banger with its bold beats that are enough to stomp out any negativity. Composed, written, and choreographed by YGIG, this single is literally built from scratch as they channel all of their bad days into something more optimistic. This is YGIG letting loose, as they turn the entire world into their dance floor. This mood-lifter is powerful enough to persevere through any rough patch, much like the members themselves. “Chicka-chick-a” doesn’t just ask you to feel better—it dares you to.
The second single, “lyk that” is much softer than its party-song counterpart. This is a smooth, feel-good R&B track that celebrates the joy of being in love. It gives playful words of affirmation that reassure the person you love. Calm and relaxed, this song is the perfect soundtrack for those low-key kilig moments.
These two songs are the culmination of over a year’s worth of discovery. The group’s four members, VIEN, HAZELYN, JEWEL, and MAEG, have spent the last few months in hands-on preparation in everything from their group’s identity to their concept, sound, lyrics, and choreography. They can confidently declare that these two singles are authentically YGIG.
Welcome the new era of YGIG!
This new era reaffirms who YGIG have always been: carefree girls who wants to spread positivity through their music. With the powerful fun-loving “Chicka-chick-a” and the gentle “lyk that,” the group aims to redefine what it truly means to be viral. This youthful, unique, and relatable vulnerability is what sets them to catapult into their rightful place in the P-Pop scene: becoming the internet’s newest favorite girl group.
Welcome back, YGIG!
#YGIG #YGIGisBack #ChickaLykThatOutNow #Chickachicka #lykthat
Press release from SBTown
