Last February 10, Mars® officially announced that their chocolate bar brand, Snickers®, has selected SEVENTEEN’s MINGYU as the new Asia Ambassador.

13-member K-pop icon, SEVENTEEN continues to dominate with their self-producing artistry, synchronized choreography, and record-breaking performances. They made history as the first K-pop group to perform at the Philippine Arena. Among them, fan-favorite MINGYU shines with his striking visuals, charismatic stage presence, and beloved personality.

Unwrapping a new era with MINGYU

Known for providing a satisfying energy boost, Snickers® sees a strong synergy with MINGYU’s dynamic presence and widespread influence. They aim to further connect with consumers while reinforcing their message of delivering both energy and satisfaction!

Photo courtesy of Snickers® Philippines

MINGYU’s zealous personality captivates audiences worldwide, aligning perfectly with our brand values. 

Snickers® expressed high expectations and positive synergy with MINGYU

The global favorite, Snickers

Since its debut in 1930, Snickers® has become a global favorite. They are known for their iconic blend of peanuts, caramel, nougat, and rich chocolate.

“You’re not you when you’re hungry.”

The slogan of Snickers®

Snickers® is the ultimate energy booster. Its handy size makes it perfect for recharging anytime, anywhere—whether powering through a busy day or grabbing a boost on the go.

ALSO READ:  The Super Stage by K-pop in Manila featuring MAMAMOO+, Kep1er, and Lapillus is happening on August 11, tickets are now available!

Are you excited about the collaboration between Snickers® and SEVENTEEN’s MINGYU? For more thrilling updates by following Snickers Philippines on Facebook.

Press release from Snickers® Philippines

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