Spotify and NewJeans collaborate in introducing the group’s music to the world!
In celebration of the highly anticipated release of New Jeans’ second EP, Get Up, Spotify has teamed up with this ultimate rookie to bring the world of NewJeans to listeners across the globe.
Since NewJeans’ debut in July last year, the 5-member group has been gaining prominence with their music and winning a lot of fans called ‘Bunnies’ worldwide.
Currently, the girl-group have over 23 million monthly listeners on Spotify, and are once again proving their popularity and uniqueness in their music.
In addition, since the release of Get Up, the EP, which features six tracks, has garnered over 165 million Spotify streams.
GET UP CLOSE AND PERSONAL WITH NEWJEANS
One of the collaboration’s highlights is the Bunnyland microsite, it is an immersive digital experience that allows Spotify users to determine which member is their NewJeans hero according to their music taste.
After being paired with a member, ‘Bunnies’ can share their match on social media and listen to a playlist particularly picked by their hero member.
For fans curious about what else NewJeans is listening to, the rest of the members’ curated playlists are also available.
Let’s go ‘Bunnies’ let us see your NewJeans hero!
On top of that, Spotify is also rolling an additional content to let fans explore and discover New Jeans and their discography.
Tune in and join them as they unwind and whip up sweet Spoti-pies, and look forward to behind-the-scenes content on Spotify’s K-Pop ON! YouTube and video podcast channels.
ABOUT NEWJEANS
NewJeans (MINJI, HANNI, DANIELLE, HAERIN, and HYEIN) made their debut on July 22, 2022 as the first group to debut from ADOR, an independent label under HYBE led by Hee Jin Min. The quintet aspires to push the limits of K-pop with honest and authentic music that exudes youth.
ABOUT SPOTIFY
Spotify transformed music listening forever when launched in 2008. Its mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything they do is driven by their love for music.
Discover, manage, and share over 100 million tracks for free, including more than 5 million podcast titles, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, Spotify is the world’s most popular audio streaming subscription service with a community of more than 515 million users, including 210 million Spotify Premium subscribers, across 183 markets. Which also has the largest driver of revenue to the music business today.
Source: Spotify Press Release August 3, 2023.
