On February 16, the Korean Business Research Institute release the much-anticipated February Brand Reputation Rankings for individual boy group members.
The brand reputation rankings are determined through examining various factors, such as consumer participation index, media coverage index, interaction index, and community index of 521 boy group members, with the use of the data collected from January 14 to February 15.
The analysis revealed that BTS’ Jimin claimed the first spot with a total brand reputation index of 13,064,314. Next is BTS’ V as the rank two with 10,212,471 brand reputation index. Then ASTRO’s Cha Eun Woo who bagged the third spot with a total index of 7,290,595. Followed by BTS’s Jungkook who attained 5,943,717 brand reputation index. While the fifth spot was secured by BTS’ Jin with a total brand reputation index of 5,130,558; giving the South Korean boy band BTS a total of four members who reached the top five list.